The real challenge behind every new online business venture is not in setting it up, but in growing it. Drawing traffic to one’s site is essential, but you need to bring more targeted traffic. Otherwise, your site will be one of those online sites that have no problem drawing hundreds of thousands of visitors each month yet hardly make any sizeable income to their pipelines. The problem may lie on the lack of targeted traffic to their site.

The key to online success is not getting the highest number of page views but getting the most conversions. You can increase your chances for conversion when people visit your site with the intention to buy.

The search for the elusive traffic leads inspires many web marketers to buy targeted leads in addition to doing traditional marketing methods. SEO, social media, and mobile marketing campaigns can stream traffic to one’s site, but it’s a mixed traffic.

Targeted leads are the best visitors a site can have. When you buy targeted leads, what you get are people who are interested in what you have to offer. They have already done their research, and they have singled you out as source or provider of product or service they are looking for. The more targeted leads you buy, the better your chances of making lucrative income.

If you wish to buy targeted leads, you should know that there are many kinds available for purchase. Some of the more popular options are:

• Purchased leads. If you lack the time or the resources to generate your own leads, this is a great option. They are called “purchased” because they have already been bought from source that deals with targeted leads.

• Opt-in mail leads. This is considered the best form of targeted leads. The reason is that the customer has proactively provided their contact information to the marketer. Hence, it opens the door wide to successful conversation.

Just as you would do some research before buying a new laptop, you should also know what to look for when calculating the advantages of buying targeted leads. Some criteria must be in place. Don’t buy targeted leads simply because they are very cheap. I have come across offers like 20,000 leads for only $100. Very tempting, but how many positive conversations can you generate out of this large pool.

First, the vendor must offer the kind of targeted leads you need. If it is targeted leads for an adult site you want, it makes no sense to go to a vendor offering targeted leads for a writing service.

Two, do a quick search for actual customer reviews about the company. You will likely find reviews in blogs, forums, or review sites. If there are reports of scamming by the company, then you should avoid that company.

Three, compare the prices and packages of the vendors you consider.