Google Adsense is Google’s content network on the webmaster’s end. This means you can paste a piece of script on to your web page and display Google advertisements on it, and get paid whenever visitors click on these ads.

You can make money with Google Adsense – how much money can you make? It depends:

1. The type of content on your website – different content has different pricing – financial content for example, will have a higher click value than a movie review content.
2. The origin of your visitors – The higher the financial power of the visitors, the more money a click will be worth, for example: Indian visitors (from India) worth less than US or UK visitors).
3. The cost per click of that particular advertisement (again depends on the content).
4. Volume of visitors on your website – If you have 10 visitors a day, obviously you will make less than 100 visitors per day.

If you want to know exactly how much money you can make – I can definitely tell you that nobody including Google knows.
Depending on so many factors and being a rather unstable source of income, Google Adsense may not be the best solution for your website if you expect to get a steady check every month or expect a growth in income.

Google will be good for your website in the following cases:

1. Your website is untargeted – no specific category. Know that Google displays ads based on the visitors’ browsing history – this means that regardless of your website dealing with financial related matters, the visitor may be displayed Barbie doll advertisement on your website for a specific visitor.
2. You have no other sources of income – it’s better to make a few cents than nothing.
3. You don’t mind selling your traffic for cheap – as low as one cent per click. Let’s say you are promoting (as an affiliate) a product which gives you $20 per sale. A click on the Google advertisement may get you as low as 1 cent – it’s better to keep the visitors on your website instead of selling them for cheap as they might buy that product eventually.

Do the math Adsense or not Adsense – it’s your website and it’s your income.