Read a .Book, have a .Beer and go .Home!

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ICANN, The Internet Corporation for Assigned Names and Numbers, recently announced the list of applicants for a generic top level domain name (gTLD) which will be eventually added to the current top level domains we all know (.com, .net, .org and so on).

1,930 applications were received which is considerably high considering a single application cost was $185,000. ICANN raked a total of $352 million dollars during the application period.

Some of the gTLD applications were made on behalf of well known conglomerates (.epson, .hyundai) who will not be making their gTLD available for public registration and other were made simply for reselling (.sale, .buy , .shop and so on).

The question is then asked, will we ever need these gTLDs, will they succeed or will they be the next .com in terms of popularity?

We can answer this question based on past experience with top level domains such as .co , .me, .in and so on which can be used to create words and for branding of domains and websites, however .com still rules and most likely to continue to do so.

So why do we need a gtld anyway? 

The best answer is that we don't. Most future gTLDs were registered by companies to protect their trademark or for branding, other will attempt to do business and resell as many domains as possible to webmasters who try to catch good names for their websites. These gTLDS will be good for offline campaigns and branding though, imagine a radio ad telling you to go to, it would be catchier than, right?

If you are interested in the full list of gTLD applications you can find it here.

Oh yeah...and soon you'll be able to read a .Book, have a .Beer and go .Home. What do you .think?