Write your content (or let others do it)
In the heart of every website lays its content. The search engines, which are crawling your website’s pages and “reading” the content, are looking for quality and real content. Copied and Gibberish content, or any attempt to fool the spiders can harm your site’s ranking and even cause it to be removed from the search engine (sandbox effect).
The content is meant for the visitors more than the search engines, even though it’s difficult to bring visitors without search engines. This is why you need to find the balance between Search Engine Optimized (SEO) content, and real interesting content for your visitors, content that will interest your readers and make them come back or recommend your website to others.
There are some lessons and guides to teach you how to build real content for your website, the most recommended ones are these:
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For informative websites, the information you provide and the way you provide it will affect your sales and conversion rates. If the information you bring will be trustworthy to the readers, your sales will increase.
The content you write must go through several steps before you publish it online: Proof Reading and Spell check – You must make sure your content is meaningful and not junky and that there are no spelling and grammatical errors. Relevancy – If the page deals with topic A so does the content. SEO – if you want search engines to rank your website and pages based on specific keywords, create your content accordingly.
Writing content is one of the most difficult tasks, if not the most difficult task for a webmaster, there are so many aspects to pay attention to, and you don’t always know the subject you are writing about fully, this makes it even more difficult for the webmaster.
This is where professional content writers or ghost writers comes in place. You can use an outsource content writing service for your website. You will then pay money for articles or content based on specifications you provide the content write such as keywords, length and of course the subject. You can find content writers for specific topics so you know they have the understandings of the subject.
Most of the outsourced content writers know the basics of SEO and you get your content after proof reading and with no spell checks. This of course can save a lot of time and raise the quality of your website.
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