Free web traffic analyzers are powerful tools that inform you of the results of your virtual marketing efforts. You can then use this information to plot your next marketing steps. These steps should center on the strengths and weaknesses of your site.

Web traffic analysis free tools are also useful for gathering competitive intelligence regarding your rival’s web targeted traffic, targeted keywords, backlinks, paid search activity, etc. If you want to learn from your competitors, their site statistics is a good place to start.

Importance of Using Web Traffic Analysis Free Programs

If you are not utilizing free web traffic analyzer yet to determine how well your site is doing, now is good time to start doing so. You don’t need to make any expensive investment to acquire a software; there’s a great ton of free tools on the market that can get the job done.

Web traffic analysis tools vary in the kind and level of information they provide. At the basic level, you’ll get information regarding your visitors’ demographics, their geographical location, the total number of visitors you receive on a day-to-day basis, how long each visitor stayed on the site, the pages they looked up, etc. More sophisticated web traffic analysis programs provide more detailed user information. Some even have advanced functionalities, such as the ability to calculate your ROI based on your marketing goals.

Having said that, a web marketer who wants to leverage web traffic analyzers must choose based on their specific requirements. Depending on its capability, a web analyzer may fall into any of the following categories:

• Traffic analysis tools
• Backlink analysis tools
• Search Engine tools
• All-in-one tools

Because of the abundance of free analyzer tools on the market, choosing one can be overwhelming. Some of the most popular website traffic analysis free tools are Google Analytics, WebTrends, and Coremetrics. Beyond these, you’ll find every sort of tools that can aid you in your quest for online dominance.

Every product has its own pros and cons so it would make sense to learn as much you can about each option available before committing to it. Some guidelines can help in your decision-making.

• Information covered. Your choice depends on what you want to know, but basically you need to learn about your site’s reach, your conversion rate, your average traffic volume, and where your visitors are coming from. Many programs present the data in a user-friendly chart or graph.
• Secondary functionality. Do you want to use your site information in other programs? Do you want to view your traffic analysis and calculate your ROI in one place? Some free traffic analysis tools are jack-of-all-trades. You may be asked to pay for the additional features. If you think they’re worth the add-on fee, then by all means take advantage of the traffic analyzer software.

When considering web traffic analysis free tools, approach each tool with a degree of caution. The data these tools provide are estimates rather than conclusive information. Look for tools with the highest level of accuracy and are also easy to use.