Yahoo Traffic Up By 20% under New CEO

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It’s been just over a year since Marissa Mayer took over as the CEO of Yahoo. Her appointment has seemingly had an extremely positive effect on the company’s fortunes. Speculation was rife that Yahoo might not be able to reclaim its position in the tech market, but the past 14 months have changed the scenario. Not only has the company’s stock price doubled, but its web traffic is up by a whopping 20%. This is a surprising turnaround as the traffic for Yahoo had been on the decline for the past few years.

According to the search data from July, Yahoo has already displaced Google at the number-one spot in the US in terms of search. Mayer recently stated that Yahoo has 800 million active monthly users across the globe. Around 350 million of them use Yahoo through mobile devices. One thing which comes to mind is whether the websites Yahoo has acquired in the last year or so have had any effect on their traffic. Well, the numbers don’t include Tumblr, a popular website with millions of visitors.

What this means for webmasters is that they have to change their search engine marketing techniques a little. From the way things appear at this given moment, there is no doubt that Yahoo is on the rise and the trend doesn’t seem likely to change anytime soon. Google has dominated the search market in such a way that webmasters and online marketers dedicate their efforts towards getting ranked on it. However, with Yahoo coming back into the picture, and that too at the top, webmasters should sit up and take notice.

The distinct advantage for webmasters is that they can target a larger audience now. There is little overlap between Google and Yahoo. So, you can attract more visitors to your website. Also, Yahoo and Bing are pretty much one and the same, given the agreement between the two. Targeting Yahoo improves your chances of getting ranked higher on Bing as well. So, rather than putting all your eggs in one basket (Google), you should try and get your website to the top of the Yahoo search rankings.If the traffic Yahoo generates keeps on increasing, virtually every webmaster will try and get into the mix. The arena will get crowded and you would have to work extra hard to achieve the ranking you desire. Instead, you should be proactive and start working towards dominating search results on Yahoo. Once the competition increases, it will definitely become more difficult for you to get to the top.So, gain an edge on your rivals and enhance your web presence by focusing more efforts on Yahoo. It could be the key to generating more traffic for your website